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Spent more than 10 years in BtoB SaaS start- and scaleups as AE, VP of Sales, CSO and CRO
Helped four startups scale transform from founder-led to sales-led sales as AE, VP of Sales and CRO
> 30'000 Followers on LinkedIn, of which 90% are salespeople, sales leaders and founders
Supported more than 50 startups to make the transition from founder to sales-led sales
When I started in BtoB SaaS sales in 2014, I really sucked at it. And all other Salespeople in the scale-up as well. Nobody reach targets until I managed to do it first time in company history in 2017.
That is when I realized that not always the salespeople are at fault. But rather that the environment is incredibly crucial as well.
In the following three startups, I was the first salesperson who sold the product – and then helped all the other salespeople succeed as well. It was difficult in its own way every single time.
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You find Playbooks, Scripts, Processes and other re-usale content directly below 👇🏻
Check out my Ressources page to learn more about how to do outbound, discovery, demos, sales process optimisation, negotiation, closing and sales leadership
I am about to create a short video course that will help you with all tactics around cold calling so that you will never fear another cold calling session.
Europe’s BtoB Tech Sales Podcast was broadcasted by Manuel Hartmann and myself. More than 150 episodes packed with tactical knowledge.
I participated in several other Podcasts and shows. You will find many of them here
5 Years
5 Years
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I write about cold outreach, cold calling (cold emailing, LinkedIn messages), methodologies, sales discoveries & demos, workshops, processes and all tactical knowledge that will help you improve your own skills.
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